AOL Keyword Tool

AOL has released more than 20M web queries collected from ~650k users over three months (from March 1, 2006 - June 1, 2006). We'd like to present an easy web interface to analyze current data enhanced by most advanced stats.
 Keywords  Unique Users  Search Volume  Top Clicked Position  Most Users Ended Up
a.why is searching for information on the www so much more difficult than searching a periodical database such as those provided by ebsco or oclc 1 1 1 http://www.haworthpress.com